Our Approach

Voom Creative exists to help leaders gain clarity before they act.

When decisions are made without shared alignment, momentum slows. Work continues, but confidence lags. Leaders feel the weight of moving forward without a clear foundation.

VOOM works through a disciplined, strategy-first approach called DECO—Discover, Evaluate, Create, Optimize. It provides a way to think, decide and move forward with purpose.

This is how VOOM brings clarity to complex challenges.

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Why We Lead With an Approach

An Approach Creates Clarity Before Work Begins.

Without it, decisions are often shaped by urgency or opinion. Teams move forward, but alignment is fragile. A disciplined approach gives leaders a way to slow decisions just enough to get them right. It helps clarify what matters, what can wait, and what should stop.

 

When leadership is aligned early, brand and marketing efforts reinforce direction instead of competing with it.

This is how it shows up in the work

The DECO Approach

DECO is how VOOM helps leaders move from uncertainty to aligned action. Each phase builds on the one before it, creating continuity from clarity to execution.

Discover

Before decisions are made, we listen. Discover focuses on understanding the organization as it is today—its mission, audience, leadership perspective, and current reality. This phase clarifies what matters most and aligns leadership around the real challenge.

Outcome: A grounded understanding of the problem to solve.

Evaluate

With clarity established, we evaluate what is working and what is not. Brand, marketing, messaging, and context are assessed to identify risks, gaps, and priorities. 

Outcome: Clear priorities leaders can agree on.

Create

Once priorities are clear, execution becomes intentional. Strategy turns into focused plans and creative work that supports the goal and reinforces alignment.

Outcome: Work leaders can stand behind.

Optimize

Progress continues through learning and refinement. Optimize ensures clarity holds as positions change, so momentum builds rather than resets.

Outcome: Sustained progress guided by insight.

How This Shows Up in the Work

DECO is not a one-time exercise. It guides how VOOM partners with leaders over time.

It shapes:

  • How work is scoped
  • How decisions are evaluated
  • How priorities stay aligned as conditions change

 

This is why VOOM operates as a strategy partner, not a vendor focused on isolated execution. Many of our partnerships continue beyond a single initiative. As organizations grow and conditions change, we remain engaged to ensure clarity holds and momentum continues.

See how this approach comes to life

Start With a Conversation

The best place to begin is a conversation. 

A Clarity Session helps determine where you are, what matters most, and whether VOOM is the right partner for the work ahead.

Book a Clarity Session

Melissa McGath

Principal

A designer, entrepreneur, and creator of logos to international brands, Melissa has applied her passion for business and design in corporate and agency environments and has more than 17 years of marketing and design experience. She is a published children’s book illustrator and an award-winning illustrator and graphic designer, with a strong eye for aligning your business needs with killer creative execution.

Paj Ann Herr

Senior Account Manager

A marketer, planner, and adventure seeker, Paj Ann has more than 10 years of experience in integrated marketing, leveraging traditional and digital strategies to create comprehensive campaigns that drive results in B2B and B2C industries. She sees the extraordinary in the ordinary and lives for those “a-ha” moments when everything comes together perfectly.

Sean Bertiz

Executive Assistant & Project Manager

Andrea Falle

Senior Graphic Designer

An outdoors enthusiast, plant aficionado, and avid concertgoer, Andrea draws inspiration from the environment and applies her artistic talent to creating award-winning logos, identities, and anything that grows. She keeps the office in bloom with her green thumb and brings designs to life with her keen design sensibilities.

Colin Hall

Senior Graphic/Multimedia Designer

An artist, jokester and award-winner designer, Colin has broad experience in branding and illustration for companies of all sizes and loves combining his fine art skills with his sharp eye for design. Outside the office, you’re likely to find Colin hiking toward a vista, meeting friends at a local brewery, or enjoying a great flick.

Jodi Lindstrom

Graphic Designer

A designer, handicrafter, art lover, and music enthusiast, Jodi has a strong background in print production and layout and is ready and willing to tackle any design project and complete it with intense attention to detail. She effortlessly transforms information into understanding at the turn of a dime.

Marcie Greenwaldt

Writer & Editor

A writer, analyzer, organizer, and deliverer of quick wit, Marcie has honed her writing skills through teaching high school and college students and by working in corporate environments, including the energy finance industry. She is able to quickly understand and adapt to new concepts and challenges, initiate new ideas and deliver quality results.

Robert Moore

Senior Graphic/Web Designer

A music, writing, and fine art fanatic, Robert employs a variety of sources to spark inspiration and his creative process. Whether he is designing a website, working out at the gym, or nursing a baby llama back to health at his dad’s Wisconsin farm, Robert approaches everything he does with the same high level of creative effort, drive, and passion.

Adam McGath portrait

Adam McGath

Business Development Manager

A communicator, avid reader, and office comedian, Adam combines his passions of meeting new people and storytelling with defining their marketing needs and aligning them with their business goals. With decades of experience in fast-paced product and service sales environments and as a leader in his industry, Adam applies his agile problem-solving skills to maximize budgets and ROI for clients and prospects.