Growth Requires a Better Question, Not Simply “More”

By Voom Creative | October 1, 2026

Once you have next year’s growth goals in place, the next step is deciding how your organization will reach them.

Because growth requires a goal larger than before, “more” can seem like the obvious answer. More marketing. More sales. More capital. But adding more fails to answer the most important question: where will the growth actually come from?

If growth needs to come from new customers, you have to determine what will make more of the right people choose you. If growth needs to come from current customers, what will make them stay and have more buy in? If growth depends on new offerings, what will determine which will appeal most to your customers next year and beyond?

Those are different and important growth decisions. They ask different things of your team and give you different rationale for where you spend.

A bigger goal can lead to spending more across the board, but that shouldn’t necessarily be your first impulse. A better decision begins by identifying where the growth will come from before deciding where the money will go.

Define what will drive the growth before you decide where and how much to spend.