The Comfort of Being Productive

By Melissa McGath | October 26, 2026

Sometimes the very things we’re good at become an excuse to stay comfortable. 

I’ve been thinking about that lately as I consider how I spend my time leading Voom Creative. I genuinely enjoy the work we do for our clients. I love developing strategies, helping bring ideas to life, and seeing the results of our efforts.  

There’s something satisfying about getting things done and ending the day feeling good about how I’ve spent my time, knowing exactly what I’ve accomplished. 

I’ve noticed that sometimes I naturally gravitate toward project-based work because it’s familiar and right in front of me. 

However, as CEO, I’m also responsible for building relationships, pursuing new opportunities, and thinking intentionally about where we’re headed. While I enjoy those responsibilities, they don’t always offer the same immediate sense of accomplishment. A conversation may take months to develop into an opportunity. Sometimes I make time for something without knowing the outcome, when there’s plenty of work I could be completing instead. 

And that’s made me ask myself an important question: Am I giving my attention to what matters most, or simply what I can easily get done? 

Productivity can feel like faithfulness; but as CEO, I have to recognize that not every important responsibility comes with a finished task or an immediate result. Sometimes the work God has entrusted to me requires patience, intentional relationships, and the willingness to make room for what comes next. 

I care deeply about our clients, our team, and the business God has entrusted to me. The work itself is valuable, and there are times when my hands-on involvement is exactly what’s needed. But I also recognize how easily a full schedule can give me a sense of accomplishment without requiring me to consider whether I’ve given my attention to the more needful things. 

I’ve been reflecting on Ephesians 5:15–17, where Paul encourages us to walk wisely, make good use of our time, and seek to understand the will of the Lord. 

This challenges me because I can be very intentional about completing the work in front of me while being less intentional about making room for the responsibilities that require me to look ahead. 

I pray for wisdom in leading Voom Creative. I ask God to guide my decisions and help me faithfully steward what He’s entrusted to me. I’m recognizing that part of seeking His wisdom is being willing to examine where I’m spending my time, even when everything on my calendar seems worthwhile. 

Sometimes faithfulness means rolling up my sleeves to help get the work done. Other times, it means setting aside something I could easily accomplish to pursue a relationship, develop an opportunity, or give thoughtful attention to the future. 

Both are important. The challenge is discerning what’s needed from me in that moment rather than allowing what’s familiar to make that decision for me. 

I don’t always recognize when I’ve settled into a comfortable rhythm, and I know there are days when the immediate needs of the business require my attention. 

However, I want to be careful that the satisfaction of being productive doesn’t become my measure of faithfulness. 

—

“See then that ye walk circumspectly, not as fools, but as wise, Redeeming the time, because the days are evil. Wherefore be ye not unwise, but understanding what the will of the Lord is.” 

— Ephesians 5:15–17