Branding & Design
Branding that Differentiates and Gets Results
Your brand helps shape a client’s overall perception of your company. The first thought, feeling or emotion they have when they experience your brand will impact their decision-making process. Furthermore, research shows that 75% of clients form an opinion (in 0.05 seconds) about your credibility based on the aesthetics of your website alone – the first place prospects go to find out more about you. As experts in brand building, we use our proven process of Discover, Evaluate and Create to help our clients choose you over your competition. We create all visual and non-visual components of your brand, from your logo, mission, vision, and values to creating precise brand standards manuals. Our process and award-winning brand work has resulted in over 20% growth and vastly improved sales for our clients.
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The Power of a Strong Brand
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Brand Services
Research & Strategy:
The Building Blocks of Your Brand
Implementing a brand without thorough research is like building a house with no foundation. To create a strong brand you first need to do extensive company and competitive research and more. This is essential in building a brand strategy and brand that will stand out in the marketplace and resonate in the hearts and minds of your clients. At Voom, we invest a lot of time into getting to know why our clients exist, who they compete against, and what their goals are before executing on any “creative” ideas. With our 20-plus years of extensive brand-building experience, we know how to position your brand for success!
Creating Your Unique Brand Story
Your brand story is just as unique as each individual human being. It’s the emotional connection we have to each other and to the brands we love and recommend. Each brand has different personality traits, emotions and values. We know how to uncover and define these unique brand qualities and communicate them throughout all forms of marketing communications and advertising channels.
Prioritizing What Matters Through Your Mission, Vision and Values
A mission and vision statement define a company’s business goals, how they are accomplished, and the future landscape of the company. Your values help shape your internal culture, give employees a guide, and also let clients know what is most important to your company. We create these essential statements for your brand to provide meaningful and purpose-driven standards for your organization.
Naming & Tagline Creation
A succinct and memorable name and/or tagline keeps your brand top-of-mind with your target audience. Whether you are a new company or have been acquired through a merger or acquisition, we ideate names that best align with your business, brand and strategic goals.
Logo & Brand Identity Design that Shines
Your logo is the beacon of your brand. It’s the simple mark that creates a visual first impression, becomes memorable in the minds of audiences, and helps them form an opinion of who you are and what your company represents. A positive perception of your logo and brand identity can turn prospects into clients and clients into brand ambassadors. In contrast, a stale and outdated brand can reflect poorly on your business and hinder prospects from reaching out even though your services might be stellar. We have a proven track record to help companies revitalize their brand and achieve their growth goals with our award-winning brand identity design work.
Brand Implementation Made Easy
Going through a brand or rebranding process can be daunting, not to mention expensive when you consider all of the signage, marketing and business documents that need to be created or updated. When clients partner with us on a branding project, we assess all of their business, marketing and advertising needs upfront so there’s a clear understanding about the process, timeframe and costs. We implement your brand across all desired mediums and channels with the same high level of commitment and enthusiasm as those within your own company.
Showcasing Your Brand Through Animation, Illustration & Video
Make your brand come to life and tell your unique story through animation, illustration and video. Our team of experienced illustrators, writers and animators can turn static images into dynamic video content for use on your website, social channels, advertising and more.
Unifying Your Company’s Image with Brand Standards
Last, but not least, you’ve decided to rebrand and now you need standards that internal partners and teams can reference for brand unification. Brand standards create a strong visual, verbal and contextual brand identity that keeps your company’s brand consistent and helps establish an image of professionalism and trust.
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Our Results
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