Marketing Communications
Unified Marketing for Maximum Effect
As your strategic marketing partner, Voom Creative identifies what sets you apart from your competitors. We develop a strategic marketing plan to help you attract clients, using a variety of mediums, from print and digital collateral to social media marketing. With marketing budgets and internal resources at a premium, you can be confident that our research-driven, strategic marketing process will optimize resources and amplify your ROI.
Serious about growth? Get The Road to Strategic Marketing Success.
The Road to Strategic Marketing Success
Don’t put the cart before the horse. Increase the efficiency and impact of your marketing by first defining your strategy.
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Marketing Services
Market Research:
The Power Source of Strategic Marketing
Market research provides concrete answers to questions and assumptions that you may have. It reduces the risk of squandering budgets in areas that may not be as successful as you thought and opens up opportunities to attract clients in new ways. We use a variety of research methods, from surveys to focus groups to utilizing primary and secondary information, to uncover audiences, markets, competitors, client personas, client journeys, and much more. This research is the power source to developing a decisive marketing strategy and plan.
Branded Marketing and Sales Collateral
Historically used for customer-facing teams, marketing and sales collateral now needs to represent your brand, stand out among competitors, and nurture prospects through the client journey. Whether your materials are print or digital, our team creates pieces with brand standards that guide our design and content execution strategy. We develop collateral that resonates with audiences, addresses their pain points and questions, and moves them through the funnel in measurable ways that produce results.
Developing a Mighty Marketing Strategy & Plan
Before you create any marketing materials and implement tactics, you should take some time to develop a proper strategy and plan so your tactics are targeted, meaningful and measurable. Your marketing strategy should include your value proposition, key brand messaging, client insights, and other high-level information to direct the marketing plan. With research in hand, Voom creates marketing strategies and plans that are brand-centric and client-focused. We take time to discover, plan, monitor and revise to ensure your marketing budget produces effective marketing outcomes and increased sales.
Inbound & Outbound Marketing that Strategically Connects
Both inbound and outbound marketing strategies are essential and complementary to one another for the success of any marketing campaign. Inbound marketing is the strategy that attracts clients by creating valuable content and marketing materials that draw clients to you, while outbound marketing uses a variety of traditional marketing and paid media to create awareness about your company’s services. At Voom, we take a strategic approach to developing the right mix of inbound and outbound marketing materials through conducting research and developing a strategic marketing plan that will achieve your business goals. We can help with a variety of inbound and outbound marketing tactics, such as:
- Inbound Marketing
- Blog Marketing
- Content Marketing
- Infographics
- SEO
- Social Media Marketing
- Videos
- Whitepapers
- Outbound Marketing
- Digital & Search Ads
- Direct Mailings
- Outdoor Ads
- Print Ads
- TV & Radio Ads
Advertising & Campaigns that Boost Your ROI
Advertising and ad campaigns are a component of marketing and part of an overall marketing strategy and plan. Your ad campaign strategy should accomplish a desired result, such as increased brand awareness, generation of quality leads, or driving sales through a variety of channels. We map out the entire advertising strategy (including media planning) and create a fully-integrated ad campaign that will achieve your goals while continuously monitoring and optimizing to ensure the highest return on your investment.
Social Media Marketing that Connects to Your Audience
Social media marketing is a great way to connect with audiences and build your company’s brand by leveraging content to highlight your expertise and personality. Like traditional marketing, social marketing should be strategic, have clear goals, and have a plan that defines the content strategy. Content should be delivered to audiences at the right time and frequency to maximize engagement.
Marketing Automation & CRM Services to Track and Engage
Getting your marketing set up on an automated platform and integrating it with a CRM can be time consuming and complicated when considering all of the options, features, technical nuances, and pricing models. Marketing automation is one of the most popular methods to create personalized client experiences, and Voom can help. We develop and incorporate automated marketing materials into your CRM to drive revenue, track interactions and reduce marketing overhead. If your company doesn’t currently use a CRM as part of your sales and marketing efforts, now is a great time to see how you can streamline these job functions to benefit your company.
Obtaining Important Details in Data Analysis
The key to uncovering useful data is to first establish a plan, including KPIs and other benchmarks, so you can analyze the impact of your marketing materials. One of the benefits of working with a full-service marketing agency is that we can monitor and analyze all of your marketing efforts. At Voom, we take a holistic approach to marketing by evaluating and analyzing tactics both individually and as part of an entire strategy. We check relevant figures and create thorough reports on an ongoing basis and continuously make recommendations to further improve on success.
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Our Results
BioGill
Brand Campaign Strategy, Media Planning and Buying, Video, Marketing Collateral
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Media Planning and Buying, Strategic Marketing, Brand Campaign Strategy
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Marketing Collateral, Infographics, Iconography
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Brand Strategy, Brand Design, Marketing Collateral