Augurian
Background
Augurian is a digital marketing company in Minneapolis that provides SEO, SEM, organic search, and paid media services, including PPC, social and display.
Augurian hired Voom Creative to create several pieces of marketing collateral, including a brochure, trade show flyer and signage, case studies, and direct mailer. In addition, many of these items included comprehensive infographics and iconography to convey processes, strategies and steps.
Services
Marketing Collateral, Infographics, Iconography
IndustrY
Advertising
Award
As a high-tech digital marketing firm, Augurian needed to translate their intricate processes and data into straightforward sales and marketing pieces that could be communicated to prospects and clients. We approached this by evaluating their brand and content and then synthesized the information into infographics and iconography that could easily be grasped by their audiences.
We expanded on Augurian’s existing brand standards to create a more unified brand, including the addition of graphics and standardizing the placement of text and imagery. By developing more precise standards, we were able to create a cohesive series of marketing materials that could not only meet an immediate need, but also serve as templates for future marketing purposes.
Creating unified marketing collateral and infographics while streamlining the Augurian brand helped Augurian’s staff to better reach their target audience while earning us an International MarCom Gold award!
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