Accelerated Innovations
Background
Accelerated Innovations (AI) is the dynamic team behind MyMeter®, the energy engagement platform that allows utility companies and customers to see exactly how their water and energy dollars are being spent.
AI hired Voom Creative to redesign their website in order to convey the magnitude of their work and elevate their client’s perception of them as a small company. This resulted in a vibrant website design which includes an attractive layout and custom illustration and iconography.
Services
Web Design & Development, Illustration, Iconography
Industries
Technology, Utilities
A dull and muted website design became a barrier for AI’s creative and innovative reputation. This disconnect between AI’s inventive business and their indistinct website created an inconsistent and unclear brand experience.
We did a deep dive into AI’s culture and leveraged design to thoughtfully represent AI’s innovative nature and the scale of work that they do.
Custom hero illustrations showing the urban, suburban and rural communities as well as the industries AI serves was pivotal in connecting their product and service to their customers.
In addition, an energetic color palette was the launch pad to communicate AI’s vibrant brand and represent the energy industry. This led to custom iconography to reinforce their brand and expertise as well as a thoughtfully designed layout to help users easily consume the information and navigate the website.
The new website design has helped users better understand who AI is and what they do. It is key that AI’s website users immediately know the vigor behind this small company and recognize their range of work. The new site has also enhanced the user experience because of its engaging design and structured layout.
“Voom Creative took our understated website and gave it a fresh, vibrant design to more accurately convey the dynamic nature of what we do and the technology we employ. The team was highly responsive and listened to our needs. They leveraged our feedback and delivered a website that captures the essence of our brand and helps us stand out among our competitors.”
Joel Cannon
Strategy & Business Development
Accelerated Innovations
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